Santa Maria Roast Beef

A simple dry rub is enough to turn roast beef into a real crowd-pleaser. The slightly spicy meat is scrumptious piled on top of fresh crusty bread.

Total Time

Prep: 20 min. + chilling


1 hour + standing


6 servings


  • 4 tablespoons paprika

  • 3 tablespoons brown sugar

  • 2 tablespoons chili powder

  • 1 tablespoon garlic powder